"Everyone’s Rebranding. Should You?"

Pepsi, Nokia, Burberry, and even Shutterstock—big brands are rebranding left and right. New logos, cleaner fonts, updated colors. But does your small-to-mid-sized business need to follow suit? Let’s break it down before you hire a designer on panic mode.

You’ve seen it. The heritage logo going flat. Serif fonts retiring like washed-up celebrities. A once-vibrant brand now dipped in beige minimalism. The rebrand parade is relentless—and oddly contagious.

But before you join the design detox party, ask this:

1. Is your brand evolving or just insecure?

Big brands rebrand when they have to—new market, new product, new positioning. Not because they got bored looking at their homepage. A new font won’t fix a fuzzy offer.

2. Will it help people remember you better?

If your current logo is a clipart tragedy from 2011, okay, fair. But if people know you by your current identity, changing it without purpose might kill recognition—especially if you're not spending millions on awareness ads.

3. Are you solving a visual problem or a business one?

Rebrands feel fresh—but if your sales process, content, or messaging is messy, a shiny new logo won’t save you. It’s makeup on a messy strategy.

TL;DR:

Don’t rebrand because everyone else is doing it. Do it when you’ve outgrown who you were—and you’re crystal clear on who you’re becoming.

Otherwise, stay weird, stay memorable, and stay consistent. That's a flex too.